Cindy Rupp Valdez is the Director of Marketing Technology at the University of Arizona. She is passionate about leveraging technology to enhance accessibility and empower teams. She's worked at the university since 2015 where she has been in roles focusing on everything from marketing strategy to software development. Cindy brings a unique blend of creativity and technical expertise to her role; she is dedicated to finding innovative solutions that streamline processes and elevate the university’s marketing and communications efforts.