Student Engagement

Student Engagement


The Campus Brand Engagement (CBE) team communicates with current students at the university through a variety of channels and provides support for campus marketers and communicators to improve student engagement.

Content Channels

The Campus Brand Engagement team runs student-focused content channels to speak to students in the voice of their peers.

Strategic Resources & Support

The CBE team offers expertise and resources for content strategy as it relates to students and student voice.

Messaging Matrix

Custom to needs, not wholesale; CBE team can help create through consultation/collaboration.

The CBE team offers strategic guidance for building a messaging matrix for your college or unit, with the aim to engage a student audience and provide proof points for desired content pillars. Because messaging matrices are custom to needs, not wholesale, the team can help create this deliverable through consultation and collaboration.

Content Calendars

Templates and also current content.

The CBE team has an academic year content calendar with standard dates, deadlines, and general timeframes for specific student content. The team can also consult with colleges and units to determine unique content needs for individualized content calendars.

Archives for Content Calendars

Still looking for help?

Contact Jenna Rutschman if you are an academic unit looking for student-focused content strategy help, or Frank Camp if you are a non-academic unit.