Brand Campaign

Brand Campaign


Brand campaigns are strategic, targeted communications that are meant to elevate awareness and reinforce our brand perception.


The Difference Between a Brand and a Brand Campaign


Our brand is a promise that reflects our image, reputation and identity. It is only as strong as it is perceived in the minds of our core audiences and influenced through consistent reinforcement.

Wilbur at UArizona basketball game



Brand Campaign

Our brand campaign is a specific expression of our brand identity focused on building awareness and visibility among targeted audiences to achieve specific goals.

WONDER graphic

Our Current Brand Campaign

Our current brand campaign, “Wonder Makes You,” is an expression of the “imagination drives resolve” platform and involves a variety of marketing tactics such as advertising, public relations, social media, content marketing, events and sponsorships. Its objectives are to:

  1. Create awareness and recognition of our brand among prospective students and parents.
  2. Establish affinity for our brand by sharing our culture and values through emotive and aspirational messaging that resonates with our core audiences and sets us apart from competitors.​​​​​​

Campaign Examples

Here is some of our latest brand campaign work.

Carmala Garzione, PhD, Dean of The University of Arizona College of Science
Karthik Kannan, PhD, Dean of The University of Arizona Eller College of Management
Example of Wonder faculty ad

How Your College/Unit Can Align with the Brand Campaign

The University Marketing & Communications team regularly works with colleges and non-academic units on strategic positioning. 

If you have a high-profile project or media buy, please reach out to Jenna Rutschman (academic units) and Frank Camp (non-academic units).